Educational material on arts entrepreneurship

How do we look at education in a time of rapid changes, where the future is seen as uncertain? We can’t know exactly which demands are made of the individual in their future working life, but we can predict which skills are going to be important. The entrepreneurial skills of the independent, responsible and critically thinking individual are certainly going to become more and more important.


Questions about arts entrepreneurship

As part of the TaideArt project, Novia University of Applied Sciences has developed educational material aimed at young artists and art students in the final stretch of their art studies. The material consists of six video interviews with corresponding assignments, and raises questions about the role of the artist in society, and the role of entrepreneurship in a creative context. The interviewees are Nora Sternfelt, professor of Curating and Mediating Art, Kira Sjöberg, consultant on cultural leadership and development, Cesare Pietroiusti, artist, Marcus Lerviks, artist, and Timothy Persons, adjunct professor in International Photography Studies and gallery owner. The interviews present a sometimes contradictory set of answers to the questions. A financialised way of relating to artistic production is presented along with a more ideological way of looking at the creation of art. The purpose of this material is to create a greater understanding of the contemporary world, the art world, and the art market by going into the sometimes “uncomfortable” questions about the producer and the consumer of cultural experiences.

The educational material looks at questions about arts entrepreneurship from a broader perspective, and can be seen as a first step in the development of individual strategies. The material doesn’t go into the development of concrete practical skills such as digital presence, social media, financing and business skills etc, and focuses instead on the discussion and problematisation of the question of artistic entrepreneurship. The student or the young artist explores their identity as an artist, and places themselves and their creative work in a societal context.


Using the material

The questions that are considered important have varied between different time periods and different cultures. Which questions are at the forefront today? How do we, in the field of art and culture, relate to the current questions about entrepreneurial skills? Which of the questions about artistic creations are seen as relevant? The material looks at different ways of relating to the artist as an individual and as a participant in society, and seeks to illuminate and discuss questions about artistic creations. By asking questions about art education, arts entrepreneurship, artistic freedom, the art world and the art market, as well as how art and culture are consumed, we are looking for answers in many directions. Students, alumni and other interested parties can use of the interviews and the written material as the basis for group discussions about their own view on the topics presented in the material, as well as discussions about how others may view these issues. The material can be used as a whole or partially, based on the needs of the participants and the themes that are being discussed. The video interviews are divided by subheadings, which makes it easy to navigate the material and follow a certain line of discussion based on the chosen topic. Keywords for discussion are presented in connection to the different interviews. The educational material has been created in the context of Nordic arts and culture, and was produced during the course of the project, from November 2015 to December 2017. The lifetime of the project is limited and sensitive to changes in society and economy.